As 2013 begins, it’s important to take a look at your marketing goals. Every builder and remodeler’s business can be improved by placing an emphasis on renovating their marketing campaigns. Keep in mind that people want to see advertising updated just as much as they want to see their kitchens remodeled. In other words, it should always be part of your New Year’s resolutions to make some changes to your marketing approach.
Tips For Increasing Your Business Through Better Marketing
Even if marketing is something that you struggle with, the following tips should make it easy to update your current campaign. By freshening your ads, you’ll capture the attention of new potential customers, and this could lead to a bigger bottom line at the end of the year.
Embrace Social Media
Approximately half of the world’s Internet users have a Facebook account, so it is necessary to have a strong social media presence. Utilizing your company’s fan page to connect with your customers is not only easy, but it’s also the quickest and cheapest way to make sure that people remember you the next time they need a contractor.
Provide Industry Specific Content
People enjoy visiting websites that contain a lot of information. For example, if someone is thinking about resurfacing their countertops, they will feel more confident about hiring you if your website has a page that explains how the resurfacing process works.
Set Marketing Goals
Without specific marketing goals in place, it can be very easy to lose track of this necessary aspect of your business. If there are local newspapers or magazines that you want to advertise in, make sure that you create a list that tells you exactly when those ads need to be placed. There is nothing more frustrating than missing out on a big advertising opportunity because you missed a deadline!
Take a Close Look At Your Conversion Rates
If you’ve been running the same ad on a local diner’s placement for a year without receiving any new business as a result, it’s time to either reword the ad or to pull it altogether. A major mistake that a lot of companies make is to keep moving forward with the familiar instead of determining what actually works. If you are spending money without getting any back, though, you must make changes to your marketing strategy.
Change Your Print Ads Monthly
One of the best ways to get attention is to change your print ads at least once a month. If you plan this far enough in advance, you can even provide ads that reference the specific time of year. It is also a good idea to offer seasonally specific specials, such as installing a new air conditioning system in May or remodeling a kitchen in October so that it will be ready for the holidays.
By following these simple tips you can start improving the effectiveness of your marketing campaign. Keep in mind that every market responds differently to advertisements, so don’t be afraid to constantly tweak your marketing until it begins providing the results that you’re looking for.
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