To Unpack a Great Integrated Marketing Strategy

  • Author: admin
  • Posted on: May 31, 2013
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  Integrated marketing can seem like a buzz phrase casually tossed around by marketers a lot without being clearly defined. Despite the seeming ambiguity of the concept, integrated marketing is actually a widely accepted marketing strategy that can yield highly… Read More

Social Media: Lessons From the Campaign Trail

  • Author: admin
  • Posted on: October 2, 2012
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As this year’s Presidential election draws nearer, many Americans are wondering just what they’ve learned from all the months of political ads, robo-calls, mailings, and print ads. What we’ve learned about marketing,… Read More