To Unpack a Great Integrated Marketing Strategy

  • Author: admin
  • Posted on: May 31, 2013
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  Integrated marketing can seem like a buzz phrase casually tossed around by marketers a lot without being clearly defined. Despite the seeming ambiguity of the concept, integrated marketing is actually a widely accepted marketing strategy that can yield highly… Read More

Can Direct Mail Be Social?

  • Author: admin
  • Posted on: May 8, 2013
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These days it’s hard to turn around without tripping over social media. It’s part of our personal lives, and it’s part of the way we do business. Every time we turn on… Read More

Why Marketing Is Too Important To Do On the “Backstroke”

  • Author: admin
  • Posted on: April 8, 2013
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  If you’re ever feeling too good about your business, visit despair.com where you can find “demovitional” posters that will bring you right down to earth. A perennial favorite is the one that proclaims: “Customers: Maybe if we ignore them… Read More

Spencer And Taylor’s Favorite Facebook Likes

  • Author: admin
  • Posted on: April 5, 2013
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A good Facebook page is instrumental in promoting a successful brand. It gives you the opportunity to connect with your audience and keep them informed about your company, products, etc. But it’s… Read More

Assessing ROI From Different Inbound Marketing Strategies

  • Author: admin
  • Posted on: March 25, 2013
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Assessing ROI from different inbound marketing strategies is not particularly complicated. It can, however, be time-consuming. Various programs exist to make this job easier, but at this point, performing manual analysis… Read More