WestJet’s Marketing Stunt Makes Holiday Dreams Come True

  • Author: admin
  • Posted on: December 12, 2013
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  The holiday season can be something of a double-edged sword for brand promotion. From presents to food to travel arrangements and more, it presents a huge opportunity for increased sales. It would be irresponsible not to take advantage of this and create marketing campaigns geared toward the holidays. However, when you do that, you also run the risk of looking like just another “greedy corporation,” that only cares about making a buck, rather than the spirit of the season. Well, who says you can’t care Read More

Deck the Halls With Landing Pages For 2014 Lead Generation

  • Author: admin
  • Posted on: December 10, 2013
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  Back in 2011, industry commentators were blogging about “the rising importance of landing pages.” Well, guess what? Since then, the demand for good landing pages that deliver lead generation has risen exponentially. With the holidays coming up, there’s still time to deck the halls of your website, not with boughs of holly but with landing pages that convert your holiday traffic into viable leads for 2014. We took a look at where landing pages have come from, where they’re going and why they’ll get you anywhere you want to take your business. Read More

Spreading the Word – 3 Tips For Promoting Your Content

  • Author: admin
  • Posted on: November 29, 2013
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  The marketing cycle used to be as follows: Buy an ad. Use that ad to reach your audience. Sell them your product. Use the profits to buy more ads. Ad infinitum. From TV commercials to magazine ads, marketing was… Read More

6 Reasons Your Business Blogging Isn’t Working

  • Author: admin
  • Posted on: November 22, 2013
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  Blogging is one of the best methods of updating your company website on a regular basis. To rank well in search, it’s necessary to have fresh content frequently but let’s face it, you can only rewrite your copy so… Read More

B2B vs. B2C – Inbound Marketing Approaches

  • Author: admin
  • Posted on: October 24, 2013
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There’s a lot of content out there geared toward marketers. How to increase your web traffic, how to increase your sales, etc. If you look at it, you’ll notice that some of… Read More

HubSpot – Tips For Maximizing Your Social Reach

  • Author: admin
  • Posted on: June 26, 2013
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  A successful content marketing plan is geared toward bringing people in and turning them into leads and ultimately customers. The more successful a content marketing campaign is, the more people are brought in. There are a lot of different… Read More

5 Essentials For Your Inbound Marketing Plan

  • Author: admin
  • Posted on: June 23, 2013
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If you’re just starting out in inbound marketing, you may find it kind of daunting. It’s being heralded as the next big thing in brand promotion, and the future of the marketing… Read More