How the Health Care Industry Can Benefit from Direct Mail

  • Author: admin
  • Posted on: April 6, 2016
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  Whether you attribute the increase to an aging population, to Obamacare or something else, there’s no denying the growing demand for health care services in the United States. New clinics, practitioners and competitors are springing up everywhere. In fact, if you include alternative health care options in your competition analysis (and you should!), there’s never been a noisier time in healthcare marketing. Read More

Unique and Creative Direct Mail Ideas for Various Industries

  • Author: admin
  • Posted on: March 29, 2016
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  A few industries are well known for their marketing efforts. Anyone who has received an annual checkup reminder from a dentist or a coupon from their local pizza place will tell you that. However, there are other ways to integrate direct mail into your marketing strategy, and we thought it would be fun to list some creative ideas by industry: Read More

5 Trends in Direct Mail

  • Author: admin
  • Posted on: March 19, 2016
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  Every year, people say that direct mail is dead. Every year, direct mail proves them wrong by being one of the most successful non-web-based marketing tactics out there. That may change one day, but for now, it’s as true in 2016 as it was in 1916, and as it may be in another 100 years. Read More

How Much Will Your Direct Mail Campaign Cost?

  • Author: admin
  • Posted on: March 15, 2016
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  One of the most common questions we get about direct mail is how much it will cost. The answer, unfortunately, is not as simple as we’d like it to be, but we’ll explain why, as well as how you can weigh the cost versus value of direct mail for your own business. Read More

Honesty is Critical for Direct Mail Success

  • Author: admin
  • Posted on: March 5, 2016
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  We’ve all experienced dishonest and predatory marketing tactics – ones that made us vow never to do business with a particular person or business and that might even have prompted us to warn friends on social media or discuss them with family and friends. Read More

Creating Catalogs: When Your Direct Mail Includes Product Guides

  • Author: admin
  • Posted on: January 30, 2016
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  Most of us are most familiar with simple forms of direct mail. Flyers, post cards and single page documents are the most common items we find in our mail boxes. However, in 2010 alone, nearly 13 billion catalogs were mailed in the US, and they remain a popular form of direct mail. Here is what you need to know. Read More

14 Ways to Make Direct Mail Eco-Friendly

  • Author: admin
  • Posted on: January 28, 2016
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  One of the biggest arguments against print media marketing these days is environmental impact. In a world where paperless offices are seen as progressive ideals, it’s important to make sure that your direct mail pieces are as eco-friendly as possible. Here are a few ways you can do that. Read More

8 Print Media Mistakes to Avoid

  • Author: admin
  • Posted on: January 23, 2016
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  If you’re working with a direct mail company that offers in-house design and printing services, then chances are you won’t have to worry too much about printing problems. It’s always a good idea to know what the mistakes are, however, so you can be sure that you avoid them. Here’s our list of the most common errors we’ve seen: Read More

Beyond Flyers: Creative Direct Mail Ideas

  • Author: admin
  • Posted on: December 19, 2015
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  Have you ever noticed that when you hear the same sound for a prolonged period of time, you tend to drown it out, so you stop hearing the details? When it comes to direct mail, flyers are pretty much the same thing. Unless they are something special and they stand out of the crowd, they mostly end up filed in the garbage, and that is literally throwing your marketing dollars away. Read More

5 Ways to Fail at Direct Mail

  • Author: admin
  • Posted on: December 5, 2015
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  Direct mail has a somewhat bad, definitely undeserved reputation. People call it outdated or ineffective, or they just dismiss it outright as a marketing strategy, saying they have tried it and it did not work. However, usually, when you scratch the surface, you find that they did not give it time, they did not plan properly, or they committed one of the cardinal sins of direct mail. We look at the top five mistakes people make, so you can avoid them next time: Read More