Pay-per-click (PPC) advertising can be very effective in driving customers to your site. It’s a bit of a hybrid of inbound and outbound marketing. On the one hand, it targets customers through… Read More
Pay-per-click advertising has grown in popularity since it’s introduction in 2002. That seems like an eternity in the fast-paced, ever-changing world of the Internet. For many businesses, bidding for keyword phrases that are relevant to their target markets—and then paying only when their ads are clicked is an important part of their online marketing and advertising strategy. Read More