Social Media: What’s Behind the Numbers?

  • Author: admin
  • Posted on: February 4, 2014
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  At times it seems that the only constant with social media is that it’s constantly changing. Not only is there a steady stream of new social media tools, but there also seems to be a never-ending series of reports about which tool is capturing what percentage of usage. There is new data from the folks at TechCrunch about how people are using social media. The headline of one of their recent posts proclaims: “73% Of U.S. Adults Use Social Networks, Pinterest Passes Twitter In Popularity, Facebook Stays On Top.” But does that mean you should be pumping more time, effort, and money into Facebook marketing? Should you dump your Twitter account and pump up your Pinterest posts? What’s behind those numbers, and what do they mean for you? Read More

5 Ways To Use LinkedIn In Your Social Media Strategy

  • Author: admin
  • Posted on: November 25, 2013
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  Your brand has a Facebook page and a Twitter profile, and you use them regularly. You may even be on Pinterest and Instagram, too. They’ve really helped you build up a following and promote your content. So you’re… Read More

Tips For Marketing With Pinterest

  • Author: admin
  • Posted on: August 23, 2013
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It’s easy to market on widely used, general purpose social networks like Facebook and Twitter—as long as you know what you’re doing, anyway. But smaller, niche… Read More