If you follow the news about marketing in today’s economy you might get the impression that marketing is all about technology. The headlines continue to talk about Facebook, Google, Instagram, YouTube, Twitter—and a host of other newcomers to the… Read More

  What’s your good reputation worth? That’s not an idle question in an age when so many consumers are skeptical about the companies with whom they do business. And as more of us do business with people we never see,… Read More

  If you want to get a sense of where marketing is heading in the future—take a look at where it is today.  According to a recent Techcrunch report, digital ads will account for 22 percent of… Read More

  A recent study by the Pew Research Center reported that 15 percent of American adults ages 18 and older don’t use the Internet or email. That’s a pretty significant percentage of the population. What’s really interesting… Read More

  So you’ve invested in an incredible website design and social media marketing—that’s enough, right? Not quite—unless you’ve optimized these strategies for mobile devices, your business is missing out on one of the fastest growing segments of web users. As… Read More

Sometimes a business needs to go a little old-school. Most of us know tricks to turn paper documents into digital formats, but what about the other way around? If a business already… Read More

Managing your online reputation is an important part of inbound marketing, particularly if you want to keep your customers happy and satisfied and improve word-of-mouth recommendations and referrals. Read More

If you are familiar with the HubSpot academy, you may have completed and received your Inbound Marketing Certification from Inbound Marketing University. Today HubSpot discontinued the Inbound Marketing University and replaced it… Read More

As a builder or remodeler, you understand how important it is to have a professional website. Your website can act as your portfolio, your business profile and can also attract new… Read More