QR Codes: Best and Worst Practices
More and more businesses are taking advantage of QR Codes (Quick Response Codes) to drive offline clients online. As is the case with almost any marketing practice or… Read More
The Upwardly Mobile Marketer: How to Get 3% off All Your Mailings in July and August Without Really Trying
The big news in direct mail this summer is a really attractive promotion by the US Postal Service: a 3% discount on postage for any qualifying mailing that contains a mobile barcode. Read More