All Hail the Mighty Direct Mail Testimonial!

  • Author: admin
  • Posted on: May 23, 2014
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  Direct mailers should be familiar with a number of marketing concepts, and one is the testimonial. A testimonial is a spoken or written statement about the value of a product or service and the closest thing to word-of-mouth that direct mail can achieve. Read More

How To Make Images Work In Your Direct Mailing Campaign

  • Author: admin
  • Posted on: May 19, 2014
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  We have all heard the phrase “a picture is worth a thousand words.” Smart marketers know strong, powerful images should always be included in a direct marketing campaign. Choosing the right photo to complement your campaign is important, and can make or break that vital first impression. The right images can lead to promising results. Direct mail typically consists of three components: the creative, the message and the offer. The image you choose falls under the creative category, and the message and offer further build upon and support that image. The ability to tie the three together can have an enormous influence the success of your campaign. Read More

The Most Effective Direct Mail Strategies

  • Author: admin
  • Posted on: February 20, 2014
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  Direct mail campaigns can be an ideal way to draw new customers into a business, or simply liven up business among current customers. At the same time, however, direct mailings can be expensive and time consuming to distribute, so your business should target the most profitable demographics when deciding who to send mailings to. Read More

Creating Marketing That People Love

  • Author: admin
  • Posted on: October 9, 2012
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If you’re at a party and someone asks you what you do for a living, what reaction do you get if you tell them you’re in marketing?  Do they quickly notice that… Read More

Social Media: Lessons From the Campaign Trail

  • Author: admin
  • Posted on: October 2, 2012
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As this year’s Presidential election draws nearer, many Americans are wondering just what they’ve learned from all the months of political ads, robo-calls, mailings, and print ads. What we’ve learned about marketing,… Read More

Should Your Business be on LinkedIn?

  • Author: admin
  • Posted on: July 26, 2012
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In a word: absolutely! If you are still thinking of LinkedIn as a job search website, you are correct, but it is a whole lot more.  LinkedIn is the… Read More

The Changing Face of Marketing: Life Imitates Art

  • Author: admin
  • Posted on: March 26, 2012
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Guest Post by Mike Smith of WordSmith Creative In 2002 there was a very interesting futuristic film produced by Steven Spielberg and starring Tom Cruise. While the main theme of Minority Report… Read More

Marketing Failure is Not an Option (Oh, Really?)

  • Author: admin
  • Posted on: January 26, 2012
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Guest Post, Mike Smith of WordSmith Creative Fans of the classic Ron Howard space epic Apollo 13 will remember the galvanizing quote from mission control director Gene Kranz when the ground crew… Read More

Long Road Marketing

  • Author: admin
  • Posted on: October 4, 2011
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As a society, we’re used to immediate gratification. It’s no surprise that this expectation has spilled over into the way we do business—and marketing. We expect instant results from our marketing efforts,… Read More