How Much Will Your Direct Mail Campaign Cost?

  • Author: admin
  • Posted on: March 15, 2016
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  One of the most common questions we get about direct mail is how much it will cost. The answer, unfortunately, is not as simple as we’d like it to be, but we’ll explain why, as well as how you can weigh the cost versus value of direct mail for your own business. Read More

Shock Value: How Provocative Direct Mail Can (and Does) Work

  • Author: admin
  • Posted on: March 10, 2016
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  Over the years, several major marketing campaigns have been pulled because they were just too shocking, too controversial and too risqué. From Benetton ads in the 1980s to controversial campaigns about child abuse to Pony’s “Black Jesus” ad from 2004, countless ads have been deemed too controversial for mainstream media. PETA, in fact, has built a multimillion-dollar organization on ads that are made to shock. Read More

Honesty is Critical for Direct Mail Success

  • Author: admin
  • Posted on: March 5, 2016
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  We’ve all experienced dishonest and predatory marketing tactics – ones that made us vow never to do business with a particular person or business and that might even have prompted us to warn friends on social media or discuss them with family and friends. Read More

Oldies but Goodies: Direct Mail Strategies That Have Stood the Test of Time

  • Author: admin
  • Posted on: February 27, 2016
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  Direct mail has been around for a long time. A very long time. In fact, the first known example of direct mail was found in Egypt, and it dates back to 1,000BC! Over the millennia, there have been a few strategies that have stood out, and stood the test of time. Let’s take a look at the history of direct mail, and the best lessons we can learn from the past. Read More

14 Ways to Make Direct Mail Eco-Friendly

  • Author: admin
  • Posted on: January 28, 2016
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  One of the biggest arguments against print media marketing these days is environmental impact. In a world where paperless offices are seen as progressive ideals, it’s important to make sure that your direct mail pieces are as eco-friendly as possible. Here are a few ways you can do that. Read More

Valentine’s Day Direct Mail Your Prospects Will Love

  • Author: admin
  • Posted on: January 14, 2016
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  Valentine’s day is one of the most commercial holidays out there. In 2012, consumers spent an average of $116.21 each on Valentine’s day gifts and treats for their loved ones, and in 2014, that had jumped to more than $130. This is a holiday all about spending, and that’s a trend that only increases every year. If you want to get a piece of that very lucrative Valentine’s day pie, then there are several direct mail ideas you could use to entice them to spend those dollars on your products or services. Here are a few ideas: Read More

Direct Mail Today: When Smaller Is Bigger

  • Author: admin
  • Posted on: December 22, 2015
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  It’s pretty easy to buy into the mentality that “bigger is better.” Sometimes that even finds it’s way into thinking about direct mail. Some companies think that if they simply double the size of their mailing that they’ll automatically double their response. Read More

Direct Mail Success: Are Your Efforts Paying Off?

  • Author: admin
  • Posted on: December 12, 2015
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Businesses can’t afford to engage in activities that aren’t producing results. But when it comes to your direct mail marketing efforts, how do you know if what you are doing is paying off? Read More

Marketing and Nailing Jell-O to a Tree

  • Author: admin
  • Posted on: December 3, 2015
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  Every now and then you’ll hear someone describing a difficult process as being “like trying to nail Jell-O to a tree.” It doesn’t matter what color the Jell-O is, or what kind of nail you use, or how hard you hit the nail. It just doesn’t work. Read More