5 Must-Haves For Every Integrated Marketing Plan

  • Author: admin
  • Posted on: March 27, 2013
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Before the Internet became ubiquitous, advertising was fairly simple. Companies used the phone book as a primary means of advertising, and those who were more ambitious would turn to television and radio… Read More

Direct Marketing Today: Branding and Response in Harmony!

  • Author: admin
  • Posted on: August 18, 2011
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Some companies (and their marketing/advertising agencies) tend to focus on branding. They want to make sure that consumers recognize them and associate certain characteristics with their company. They’re after mindshare. They want… Read More