4 Ways to Use Inbound Marketing to Retain Customers
You hear a lot about how inbound marketing is a wonderful way to generate leads and gain customers. But it’s also a great way to retain the customers… Read More
Just How Big Is This “Social Media Thing”? (And what does it mean for you?)
It’s hard to turn around without running into someone who is talking about social media. But just how big a deal is it? And what does it mean… Read More
Marketing Today: Service Is Not What You Say It Is
Guest Post, Mike Smith of WordSmith Creative So much of business today revolves around service. In many industries, it’s what enables one business to distinguish itself from… Read More
Business Blogging: Discovering the Hidden Treasure of Your FAQ
You’re probably sitting on a treasure trove without even knowing it. It doesn’t matter whether you’re a builder-remodeler, a non-profit organization, a small business, or… Read More
Email Marketing Isn’t Dead, But It Can Be a Killer
Every now and then those of us in the marketing community hear about the imminent demise of email as a marketing tool. It’s not terribly surprising, given some of the “by-products” that… Read More
Direct Mail and Online Marketing: A Powerful Combo
Some people might think that Direct Mail and Online Marketing are rather odd bedfellows. One seems kind of “old school” and the other is what’s happening today. In fact, by combining the… Read More
5 Reasons Inbound Marketing Is the Wave of the Future
Sometimes it’s difficult to distinguish between a fad and a true paradigm shift—something that signals a significant change in the way society thinks about and does things. Read More
Are You In or Out? Why Savvy Marketers Use Both Inbound and Outbound Marketing Strategies
It’s not unusual to hear kids asking one another: “Are you an ‘innie’ or an “outie”—referring to the appearance of their respective navels. That same question takes on a completely different meaning… Read More
SEO is NQE (Why Search Engine Optimization is Not Quite Enough)
If you move around in the world of online marketing, you’re certain to come across discussions about Search Engine Optimization (SEO). As a matter of fact,… Read More
Inbound Marketing: Keeping Your Customers Once You’ve “Caught” Them
You may be familiar with the story of the two mountain men who set about trapping bears so they could sell the bearskins. One of them had a sure-fire approach for trapping… Read More