4 Tips For Getting Customer Reviews You Can Use
Consumers trust objective reviews from their peers more than they trust advertising material. No surprise there—according to the 2012 Consumer Review Survey, up to… Read More
6 Steps To a Successful Inbound Marketing Plan
If you’re new to inbound marketing, you might be finding it difficult to know where to start. As with any form of marketing, the first thing you need to do, assuming you… Read More
How to Use Content Gamification to Increase Brand Awareness
Content gamification is currently hot news. It started with Foursquare and those badges. Then LinkedIn began promoting full completion of profiles on the site through a “progress bar.” Every time users log in they can see what percentage they still… Read More
Why Marketing Is Too Important To Do On the “Backstroke”
If you’re ever feeling too good about your business, visit despair.com where you can find “demovitional” posters that will bring you right down to earth. A perennial favorite is the one that proclaims: “Customers: Maybe if we ignore them… Read More
It’s Not You . . . It’s Me: One Reason Why Potential Customers “Break Up” With You
Most of us know the pain that comes with the break up of a personal relationship. And many of us have heard the lame line that sometimes goes with that break up:… Read More
The Ups And Downs Of Early Marketing Decisions: Agencies vs. In-House
For most small and mid-size business owners, there is always a trade-off between outsourcing and handling all business functions in-house. The increased importance of marketing in… Read More
Reasons Inbound Marketing Is More Effective Than Outbound Marketing
There’s been a lot of discussion lately about inbound versus outbound marketing. Here are the top five reasons why inbound marketing is more effective than outbound, with some tips to help you implement these tactics into your text… Read More
5 Ways To Evaluate ROI After Hiring a Marketing Agency
A marketing agency provides a wide range of services to promote and advertise any business or website. Calculating the ROI, or “return on investment,” that a business is earning due to the… Read More
A Beginner’s Guide To Deciding Between Inbound And Traditional Marketing
One of the most important decisions a small or mid-size business owner has to make is whether to use inbound or traditional marketing techniques. Read More
5 Companies That Tried—And Failed—At In-House Marketing
Even the most successful companies can fail at in-house marketing if they are not aware of the latest marketing techniques, or they are not prepared. Most commonly, companies focus their efforts… Read More