The New Marketing
You’re driving down a busy street, when you pass by a billboard. “Pauline’s Pet Supplies!” it says. “Best Dog Chew Toys in Town!” But you don’t have any pets, much less a… Read More
6 Ways Social Media Helps Build Businesses
Everybody wants a robust, healthy, growing business. A big part of having a strong, healthy business is making sure you’re getting your message to the right people. Taking advantage of social media… Read More
Online Marketing: Who’s Ignoring You Today?
It’s no big secret that businesses and individuals today are dealing with a pretty severe case of information overload. We’re bombarded by so many messages—from so many different sources—that it’s impossible to… Read More
Planning Ahead – How an Editorial Calendar Can Simplify Your Life
Whether it’s a blog, a podcast, a video channel, or something else, producing regular content is the key to maintaining brand visibility. And not just any content, but… Read More
What % Of Your Marketing Budget Should Go To Inbound Marketing?
Marketing has always had something of a “luxury” reputation. That is, when times are tight, marketing is often the first department to go. Somehow, business owners seem to think they need everything… Read More
Setting Expectations For Your Inbound Marketing Plan
Congratulations! Your inbound marketing plan is up and running! Everyone’s told you that it’s the most effective way of driving traffic and increasing sales. So now your worries are over, right? You… Read More
Retirement Community Marketing: How Long Does Inbound Marketing Take To Deliver Results?
The economy is picking up (or so “they” say) and you need to ride the wave and keep your retirement communities fully occupied. Inbound marketing seems to be the way to go,… Read More
The Easy Way To Create an E-book To Offer Potential Clients
Looking for a way to engage prospective clients—and to get them to give you an idea of how interested they really are in your products or services? Make them a free offer. Read More
5 Essentials For Your Inbound Marketing Plan
If you’re just starting out in inbound marketing, you may find it kind of daunting. It’s being heralded as the next big thing in brand promotion, and the future of the marketing… Read More
Content Marketing: When It’s OK to Talk About Your Competitor
The conventional wisdom in the marketing world years ago was that you never talked about your competition. It was almost as if by not mentioning them, you were able to deny their… Read More