Top 5 Inbound Campaigns Of 2013

  • Author: admin
  • Posted on: January 20, 2014
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  It’s a new year, and with it come new opportunities for promoting your brand. It’s the perfect time to reevaluate your inbound marketing strategy, to see what worked over the last year and create new goals for the coming year. So while you’re examining and revising your campaign for 2014, it might be a good idea to seek inspiration from those who really nailed it in 2013. The website Search Engine People has put together a list of five great examples, in all different areas of inbound marketing.  Read More

3 Ways Joining Google+ Benefits Inbound Marketing

  • Author: admin
  • Posted on: January 18, 2014
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  In many respects, Google+ was a latecomer to the social media scene. It followed on the heels of Facebook, Twitter and LinkedIn after they were already well established, and for many months industry commentators thought it was dead in the water. Not so, as we’re starting to see more and more evidence that it’s quietly positioning itself to be much bigger than was originally expected. For any business practicing inbound marketing, joining Google+ is becoming almost a biological imperative. Why do we say that? Because here are four ways it will help your strategy get off the ground more than anything else possibly can. #1: Establish Authorship Read More

4 Ways To Make Content Marketing More Competitive In 2014

  • Author: admin
  • Posted on: January 15, 2014
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  You’re wrapping up 2013 (what a year!) and looking ahead to 2014. The economy is improving and the outlook for business is positive, so it’s going to be a good time to maximize the return on your inbound marketing activities. We predict that in the coming 12 months content marketing will become 10 times more competitive. What does this mean for you, and how can you get ahead of the masses? Here are four ways businesses can do so: Using unique material in content Remember when having a blog made you cool? And then when business blogging became a great marketing tool and a way to get Google to pay attention to your website? Words-plus-photo blogs will become the bare minimum in 2014, and you’ll need to use every possible method to improve your content marketing. Read More

How To Have a More Exciting Inbound Marketing Plan In 2014

  • Author: admin
  • Posted on: December 29, 2013
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  A few years ago, inbound marketing was on the cutting edge of brand promotion. It was the new and innovative tactic. Now, with a new year right around the corner, inbound strategies stand poised to enter the mainstream and become more popular and widespread than ever before. Which, in many ways, is a good thing. It means that the old, ineffective marketing tactics are finally going the way of the dodo. The future is content. Read More

3 Unmatchable New Year’s Resolutions To Boost Your 2014 Inbound Marketing Strategy

  • Author: admin
  • Posted on: December 20, 2013
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  We’re all familiar with the concept of New Year resolutions—you know, those great ideas you have in the heat of the moment as you ring in midnight with Auld Lang Syne? Getting fit, making more money, finding a new job, world peace and all that. Most resolutions last about as long as the first day of the new year. Why not make some resolutions you can keep, such as planning your inbound marketing strategy for 2014 ahead of the holidays? Here are the ones we recommend, if you want your business to be financially fit for the future. Read More

4 Critical Qualities To Look For In an Inbound Marketing Agency

  • Author: admin
  • Posted on: December 13, 2013
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  You’ve finally decided to focus on running your homebuilding business and leave the inbound marketing to someone else. Now, finding the right person or company is top priority, but you don’t know where to start. Does this sound familiar? We’ve all been there—looking for a service provider who knows their stuff, won’t rip us off and falls comfortably within our budget. Sadly, it’s something of a tall order to fill. It’s not impossible, though, as long as you go about searching scientifically and logically you can avoid the scammers and start what could be a beautiful relationship! Walking the Walk Read More

What a Little Bird Told Me About the Importance Of Content

  • Author: admin
  • Posted on: December 11, 2013
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For several years we’ve been talking about how “Content is King” when it comes to making the most of your online presence. We’ve repeatedly urged businesses to make sure that they are putting lots of high quality content on their websites so that their customers will be able to find them. Why that’s important, of course, is that when potential customers are searching for whatever it is you do, they are more likely to find you if you have lots of good content out there. The word searching is emphasized here for a reason. The lion’s share of online searches continues to go through Google—and Google has once again made some changes to the algorithm they use to rank the relevance of web content. Read More

What We Can Learn from Rudolph

  • Author: admin
  • Posted on: December 4, 2013
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  You’ve probably known the story of Rudolph the Red Nosed Reindeer since you were a small child. From the popular song to the Claymation TV special, that little reindeer and his big red… Read More

Miracle On 34th Street? Nah! It Was Just Inbound Marketing

  • Author: admin
  • Posted on: December 3, 2013
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  It’s that time of year when classic Christmas movies seem to run non-stop on cable television. And we have to confess that we kind of like it. One of our favorites goes all the way back to 1947. And in addition to the conventional storyline about a little girl who rediscovers the meaning of Christmas, Miracle on 34th Street introduced a rather radical approach to doing retail business. Remember how the mysterious Kris Kringle sends a customer to Macy’s archrival, Gimbals, to make a purchase, telling the startled customer that Gimbals has better skates? The store manager is horrified, but what happens next really knocks his socks off. The customer—who has just been advised to make a purchase at a competitor’s store—tells the Macy’s manager that she is now a Macy’s customer for life! Read More