Content Marketing Failures – A Cautionary Tale
“Content is king.” By now, you’ve heard this probably a thousand times. It’s the mantra of the content marketing movement. But what this simple statement fails to… Read More
Newsjacking – Using Current Events For Brand Promotion
One of the most important things to remember with any content you create is that it has to be relevant. You need to be able to pique your audience’s interest and give… Read More