Newsjacking – Using Current Events For Brand Promotion
One of the most important things to remember with any content you create is that it has to be relevant. You need to be able to pique your audience’s interest and give… Read More
5 Essentials For Your Inbound Marketing Plan
If you’re just starting out in inbound marketing, you may find it kind of daunting. It’s being heralded as the next big thing in brand promotion, and the future of the marketing… Read More
Over-Optimization – How Google Penalizes For Too Much SEO
Everyone knows about Search Engine Optimization. When creating content, a company repeats several keywords related to their brand or product, so that when people enter those words into Google, their site will… Read More
Weird Al’s Guide To Content That Nobody Wants
Weird Al Yankovic is admittedly an acquired taste. The comic singer has poked fun at everyone from Michael Jackson to Bruce Springsteen with his parodies of their songs. Some people think he’s… Read More
5 Companies (Including Google!) With Outstanding Direct Mail Campaigns
While considered outdated by some, direct mail marketing is still a highly effective way to generate new leads and produce sales. Not all of the companies utilizing direct mail are grocery stores and local retailers, even technology driven companies, such as Google, use direct mail to find customers. Read More
How Much Do You Need to Know About SEO?
For a lot of businesses, search engine optimization (SEO) lies somewhere between rolling the dice and voodoo. They’re never sure if it worked and they sure don’t know how it works! Some… Read More
What Does Google+ Do For You?
Google+ is a late comer to the social game, yet, it is a Google property and, as such, is empowered in Google search results. In addition, it is difficult… Read More
Does Google Hate Your Content?
Ever since the dawn of the Internet Age, businesses have been courting favor with Google in an attempt to get their messages in front of prospective customers and clients. Read More