Tried and Tested: 4 Reasons Direct Mail is the Most Reliable Way to Reach the Over 50s
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Direct mail is far from “dead in the water.” According to research from Statista, the revenue generated by direct mail advertising grew by $1.2 billion dollars over the past five years. There are various reasons for this statistic, but the moral of the story is that marketers need to take note and ensure we integrate this method of advertising into our overall strategy. Read More