Top 2015 Trends in Direct Mail Design

  • Author: admin
  • Posted on: April 25, 2015
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  As with everything in life, change is inevitable. This applies in direct mail design too, and the trends we’re seeing the past few months show that the medium is still evolving to keep pace with the times. Read More

What Does the Future Hold for Direct Mail?

  • Author: admin
  • Posted on: April 23, 2015
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  Just a couple years ago, everyone thought direct mail was deader than the Dodo. That’s turned out to be very far from the truth, however, and a look into the future shows that the industry is going places we could never have expected back then. The road ahead looks exciting, for a few reasons: Read More

“Give Me Just a Little More Time”: One Reason Direct Mail Still Works

  • Author: admin
  • Posted on: April 21, 2015
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  If you could climb into your Time Machine and head back to 1970 there’s a good chance you’d hear The Chairmen of the Board crooning their hit song (it peaked at number three on the Billboard Hot 100 in the United States) Give Me Just a Little More Time. This love song begins with the plaintive cry: Read More

Taking the Next Step: What Comes After Your Direct Marketing Campaign?

  • Author: admin
  • Posted on: April 20, 2015
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  A successful direct marketing campaign doesn’t end with the sending of the mailers. To make it really work in your favor, you need to have your follow-up protocols in place before sending it out, so that the moment you begin getting responses you’re ready to handle them. Read More

How Good Does Your Direct Mail Need to Be?

  • Author: admin
  • Posted on: April 12, 2015
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  When I was growing up, my mom used to tell me, “Whatever is worth doing at all, is worth doing well.” That usually meant that whatever I had just done, had to be done over again because it wasn’t up to standard. I didn’t realize until years later that this saying didn’t originate with my mother, but came from a letter that Philip Stanhope, the 4th Earl of Chesterfield in England sent to his son in 1746! (I bet even Mom didn’t know that) Read More

Ways to Choose the Right Envelopes for Your Direct Mail Campaign

  • Author: admin
  • Posted on: April 5, 2015
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  First impressions are everything. It’s an old idea, but it still holds true—people are only human, after all. And the same thing applies to a direct mail campaign – the envelope you use may not be high on your list of priorities, but it can make the difference between getting your mail shot read or dumped. Read More

Direct Mail Frequency: How Often Should You Send Out/Follow Up a Campaign?

  • Author: admin
  • Posted on: April 2, 2015
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  Knowing how often to send out a direct mail campaign is vital if you want to avoid fatigue among your target market. At the same time, however, you know the experts believe it takes seven hits before the typical consumer responds to a direct marketing offer. So how do you strike a healthy balance between not sending too many or too few? Here’s how to do it: Read More

How IKEA Successfully Integrated Its Direct Mail with Digital Channels

  • Author: admin
  • Posted on: March 27, 2015
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  The words on every marketer’s lips these days are multi-channel marketing (MCM). This means the use of a combination of channels for reaching your target audience, and it works well when it incorporates traditional methods of direct marketing. As part of IKEA’s comprehensive integrated marketing plan, the furniture giant recently set out to “re-invigorate” the mailbox by leveraging digital channels. Read More

How the Financial Services Industry Uses Direct Mail to Reach Consumers

  • Author: admin
  • Posted on: March 26, 2015
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  Every industry uses marketing methods in different ways, and sometimes there are benefits to be gained from knowing what others are doing. The financial services industry makes good use of direct mail, particularly when marketing to millennials. This flies in the face of current thinking that younger audiences are only reachable through digital marketing channels, so we took a look at how the industry is doing it and how well it’s working. Read More

Is a Direct Mail Campaign a Cost or an Investment?

  • Author: admin
  • Posted on: March 25, 2015
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  With a tendency among marketers to consider direct mail a cost rather than an investment, far too many marketers try to do it on the cheap. That means using items such as self-mailers and postcards, when in fact you should be sending out a campaign with a classic, direct mail package accompanied by a letter. Why? Because tests usually show it delivers a much greater ROI than the cheaper options do. Read More