How Charities Can Make Direct Mail Campaigns Successful

  • Author: admin
  • Posted on: April 29, 2015
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  Spring holidays are often the time when churches, synagogues, and mosques turn their attention to charities and missions offerings. Yet many people cringe when they see appeals from charities and non-profits in their stack of mail, fearing scams. Below are several ways to alleviate this concern by showing that your cause is legitimate and securing the interest of potential donors. Read More

6 Reasons Why Direct Mail is Still Making a Killing

  • Author: admin
  • Posted on: April 27, 2015
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  According to the Direct Marketing Association (DMA), direct mail still gets a response rate of 3.4% from existing customers, which is almost 30 times the rate for email marketing.  Mailing campaigns that include catalogs bring in $2 for each customer they reach, and $10 for each returning client. That’s because direct mail still works, for a few (very good) reasons: Read More

What Does the Future Hold for Direct Mail?

  • Author: admin
  • Posted on: April 23, 2015
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  Just a couple years ago, everyone thought direct mail was deader than the Dodo. That’s turned out to be very far from the truth, however, and a look into the future shows that the industry is going places we could never have expected back then. The road ahead looks exciting, for a few reasons: Read More

Taking the Next Step: What Comes After Your Direct Marketing Campaign?

  • Author: admin
  • Posted on: April 20, 2015
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  A successful direct marketing campaign doesn’t end with the sending of the mailers. To make it really work in your favor, you need to have your follow-up protocols in place before sending it out, so that the moment you begin getting responses you’re ready to handle them. Read More

How Restaurants Can Use Direct Mail to Their Advantage

  • Author: admin
  • Posted on: April 6, 2015
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  As the weather warms up, customers start venturing out of their homes again. For restaurant owners, this means more people are going out to eat and those people will be saturated with choices of dining options. Following are a few ways that direct mailing campaigns can ensure that your restaurant is on diners’ radars. Read More

Ways to Choose the Right Envelopes for Your Direct Mail Campaign

  • Author: admin
  • Posted on: April 5, 2015
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  First impressions are everything. It’s an old idea, but it still holds true—people are only human, after all. And the same thing applies to a direct mail campaign – the envelope you use may not be high on your list of priorities, but it can make the difference between getting your mail shot read or dumped. Read More

Direct Mail Frequency: How Often Should You Send Out/Follow Up a Campaign?

  • Author: admin
  • Posted on: April 2, 2015
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  Knowing how often to send out a direct mail campaign is vital if you want to avoid fatigue among your target market. At the same time, however, you know the experts believe it takes seven hits before the typical consumer responds to a direct marketing offer. So how do you strike a healthy balance between not sending too many or too few? Here’s how to do it: Read More

How to Make Direct Mail Work for B2B Markets

  • Author: admin
  • Posted on: March 28, 2015
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  The common view of direct mail is one of a campaign that delivers marketing materials directly into the mailbox of potential customers. Usually, those customers are the consumers, and the idea of using the same method to reach business-to-business (B2B) clients simply doesn’t occur. That’s not entirely accurate, however, as marketers have found business mailing lists to be a powerful way to reach prospects and generate sales leads. Read More

How IKEA Successfully Integrated Its Direct Mail with Digital Channels

  • Author: admin
  • Posted on: March 27, 2015
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  The words on every marketer’s lips these days are multi-channel marketing (MCM). This means the use of a combination of channels for reaching your target audience, and it works well when it incorporates traditional methods of direct marketing. As part of IKEA’s comprehensive integrated marketing plan, the furniture giant recently set out to “re-invigorate” the mailbox by leveraging digital channels. Read More

How the Financial Services Industry Uses Direct Mail to Reach Consumers

  • Author: admin
  • Posted on: March 26, 2015
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  Every industry uses marketing methods in different ways, and sometimes there are benefits to be gained from knowing what others are doing. The financial services industry makes good use of direct mail, particularly when marketing to millennials. This flies in the face of current thinking that younger audiences are only reachable through digital marketing channels, so we took a look at how the industry is doing it and how well it’s working. Read More