Success Stories: Using Direct Mail to Sell New Homes

  • Author: admin
  • Posted on: October 29, 2015
Image for Success Stories: Using Direct Mail to Sell New Homes
  It often helps to see how others are doing it, especially the ones who’re doing it with panache and a high degree of success. But it’s not quite enough to look at what they’re doing, it’s necessary to understand exactly what in their direct mail campaigns is hitting the spot amongst buyers, so you can apply similar strategies. Read More

How Small Businesses Can Optimize Direct Mail Open Rates

  • Author: admin
  • Posted on: October 24, 2015
Image for How Small Businesses Can Optimize Direct Mail Open Rates
  Direct mail is one of the best ways to connect with new customers and rekindle your relationship with old ones. The first thing people see is the outer envelope, so this is the prime area to focus your message and attract attention. It should conform to postal standards, of course, but it should also tempt recipients to open it up and read what’s inside. Here are a few tips on how to optimize direct mail to improve open rates. Read More

4 Secrets to Direct Mail Success for Small Businesses

  • Author: admin
  • Posted on: October 20, 2015
Image for 4 Secrets to Direct Mail Success for Small Businesses
  If you’ve never given it a go, direct mail can feel like a risky business. After all, it’s so much quicker and easier to blast off a quick email or put together an online newsletter. You might even think that successful businesses don’t do direct mail campaigns anymore. Surely today’s marketing happens on the Internet? Truth is, the overload of digital marketing has made direct marketing more attractive than ever, not least of which is because it gets people’s attention where email fails. Read More

5 Reasons to Still Use Direct Mail

  • Author: admin
  • Posted on: October 15, 2015
Image for 5 Reasons to Still Use Direct Mail
  In this era of integrated marketing, pay per click and viral video, is there still a reason to use direct mail in today’s digital world? Online we have: Read More

First Impressions Count: Make Your Direct Mail Grab (the Right) Attention

  • Author: admin
  • Posted on: October 13, 2015
Image for First Impressions Count: Make Your Direct Mail Grab (the Right) Attention
  The best way to make the right first impression with your direct mail is to think like your customer. What would they respond to, what kind of offer will excite them, what problems are they seeking solutions to? Far from being all about you, your mailed offer needs to be all about the customer. When recipients see you’re putting them first, they’ll think well of you in return. Read More

Increase Your Direct Mail ROI with the Right Timing Tactics

  • Author: admin
  • Posted on: October 8, 2015
Image for Increase Your Direct Mail ROI with the Right Timing Tactics
  When your direct mail campaign has no particular time sensitivity, for instance if you are sending a general product catalogue, getting your timing strategy spot on isn't so crucial. There are times, however, when an unexpected hold up can totally ruin the campaign. Read More

How to Use NFC Technology to Enhance Direct Mail

  • Author: admin
  • Posted on: October 3, 2015
Image for How to Use NFC Technology to Enhance Direct Mail
  These days it's not enough for companies to use just one method to engage with their target market. Everyone is pressed for time, and the digital age makes the need for instant gratification even greater. That, in turn, makes the concept of integrated marketing even more attractive. Read More

Direct Mail: Often Imitated—Never Duplicated

  • Author: admin
  • Posted on: July 27, 2015
Image for Direct Mail: Often Imitated—Never Duplicated
  It’s been said that imitation is the sincerest form of flattery. But it’s also easy to be cheesy—or at least to be perceived as nothing but a knock-off. Las Vegas is full of Elvis impersonators. Sometimes it’s just good, tongue-in-cheek fun. And other times, it’s downright pathetic. Read More

3 Reasons Direct Mail is On The Rise in Real Estate

  • Author: admin
  • Posted on: July 9, 2015
Image for 3 Reasons Direct Mail is On The Rise in Real Estate
  The real estate market is one that keeps going from year to year, and agents are always looking for new ways to market the homes on their books. Direct mail is an ideal and extremely effective way for real estate agents to spread the word to customers about new properties they have available, build their brand, or find new contacts—and agents have reached a fresh realization of this! Put simply, direct marketing is a way for marketers to reach their target audience by using postal communication in the form of sales letters, post cards, brochures, newsletters, and so forth. Read More