Honesty is Critical for Direct Mail Success

  • Author: admin
  • Posted on: March 5, 2016
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  We’ve all experienced dishonest and predatory marketing tactics – ones that made us vow never to do business with a particular person or business and that might even have prompted us to warn friends on social media or discuss them with family and friends. Read More

Oldies but Goodies: Direct Mail Strategies That Have Stood the Test of Time

  • Author: admin
  • Posted on: February 27, 2016
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  Direct mail has been around for a long time. A very long time. In fact, the first known example of direct mail was found in Egypt, and it dates back to 1,000BC! Over the millennia, there have been a few strategies that have stood out, and stood the test of time. Let’s take a look at the history of direct mail, and the best lessons we can learn from the past. Read More

Technology and the 40/40/20 Rule of Direct Mail Marketing

  • Author: admin
  • Posted on: February 25, 2016
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  The 40/40/20 rule of direct marketing has been around for a long time. Ever since Ed Mayer came up with it in the 1960s, it’s been the gold standard for direct mail marketing around the world. It’s been a long time since the sixties though, and while the rule still stands, there are ways we should be using new technology to make the whole concept better. Read More

Preparing Teams for Direct Mail Success

  • Author: admin
  • Posted on: February 16, 2016
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  If you’re running your first direct mail campaign, you probably already have a million things on your mind. Design and layout. Choosing the right message, and crafting an offer no one can refuse. Tweaking your copywriting until it’s perfect, and choosing the target market that you will send your message to. Read More

Free Consultations: Why Giving Away Expertise Helps Conversions

  • Author: admin
  • Posted on: February 9, 2016
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  When you’re designing a direct mail campaign, you need to come up with an attractive hook to entice recipients to contact you. Sometimes, that’s a coupon or a free offer, sometimes it’s a limited time price drop, and sometimes, it’s a limited stock offer. Read More

How Free Trials Can Help Direct Mail Marketing

  • Author: admin
  • Posted on: February 2, 2016
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  Free stuff has always been a major marketing tool, for direct mail, face to face sales and just about everything else you can think of. In many cases, that means a free sample, but sometimes, when you run a business that doesn’t offer physical products (or where products are large and expensive and can’t be scaled down) giving away a smaller size just isn’t an option. Enter the free trial. Here are a few ways you can use free trials and samples to get more out of your direct mail marketing. Read More

14 Ways to Make Direct Mail Eco-Friendly

  • Author: admin
  • Posted on: January 28, 2016
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  One of the biggest arguments against print media marketing these days is environmental impact. In a world where paperless offices are seen as progressive ideals, it’s important to make sure that your direct mail pieces are as eco-friendly as possible. Here are a few ways you can do that. Read More

8 Print Media Mistakes to Avoid

  • Author: admin
  • Posted on: January 23, 2016
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  If you’re working with a direct mail company that offers in-house design and printing services, then chances are you won’t have to worry too much about printing problems. It’s always a good idea to know what the mistakes are, however, so you can be sure that you avoid them. Here’s our list of the most common errors we’ve seen: Read More

Direct Mail and Mobile: They Can Be a Marriage Made in Heaven!

  • Author: admin
  • Posted on: January 19, 2016
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  When was the last time you met someone who didn’t have a phone? Chance are, if you are like most people, you won’t be able to remember. That’s because as of October 2014 90% of American adults own a cell phone. 64% of those own a smart phone. That’s also why mobile marketing is one of the fastest growing and most attractive methods of reaching customers in the US, and here is why you need to use this, and how you can make your direct mail and mobile marketing efforts work together. Read More

Valentine’s Day Direct Mail Your Prospects Will Love

  • Author: admin
  • Posted on: January 14, 2016
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  Valentine’s day is one of the most commercial holidays out there. In 2012, consumers spent an average of $116.21 each on Valentine’s day gifts and treats for their loved ones, and in 2014, that had jumped to more than $130. This is a holiday all about spending, and that’s a trend that only increases every year. If you want to get a piece of that very lucrative Valentine’s day pie, then there are several direct mail ideas you could use to entice them to spend those dollars on your products or services. Here are a few ideas: Read More