There’s no denying it: people are becoming more environmentally conscious. From electric cars to recyclable coffee pods, consumers are more aware than ever of green issues, global climate change and other environmental matters, and they are voting with their feet and their wallets. Read More

  Direct mail has been a great way to raise funds for a long time, and for a good reason: people tend to be more receptive to direct mail requests for donations than they are to phone calls asking for the same thing. This type of fundraising request is less invasive, but still delivers results.So if you’re looking for ways to start or improve your direct mail fundraising campaign, read on. We’ve listed our top tips for fundraising direct mail campaign success to help you make the right choices. Read More

  Whether you attribute the increase to an aging population, to Obamacare or something else, there’s no denying the growing demand for health care services in the United States. New clinics, practitioners and competitors are springing up everywhere. In fact, if you include alternative health care options in your competition analysis (and you should!), there’s never been a noisier time in healthcare marketing. Read More

  One of the most common questions we get about direct mail is how much it will cost. The answer, unfortunately, is not as simple as we’d like it to be, but we’ll explain why, as well as how you can weigh the cost versus value of direct mail for your own business. Read More