Are Direct Mail Services a Thing of the Past?

  • Author: admin
  • Posted on: January 24, 2012
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  If you’ve read the headlines about the problems facing the United States Postal System lately, you may think that the U.S.P.S. is headed the way of the dinosaur. While the long-range prognosis for the Post Office is not all… Read More

Marketing Trends: Revisiting the Need for Speed

  • Author: admin
  • Posted on: September 1, 2011
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CNN recently reported on a trend to slow down communication. That may seem counter-intuitive in today’s “get-it-there-faster” environment. And yet, Snail Mail My Email, A volunteer-based project out of San Francisco has… Read More

Direct Mail Marketing: Back to the Future?

  • Author: admin
  • Posted on: August 25, 2011
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If you wait long enough, things tend to cycle around. And while I hope that white belts, white shoes and polyester suits for men never make a comeback, there are some things… Read More

Three Direct Mail Best Practices

  • Author: admin
  • Posted on: August 16, 2011
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According to a report from the advertising and marketing consulting firm Winterberry Group, spending on direct mail is expected to reach $47.8 billion, In 2011, a 5.8% increase over last year (… Read More

Direct Mail Isn’t Dead

  • Author: admin
  • Posted on: July 27, 2011
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  "Direct mail is dead."  How many times have you heard this over the last 3 years?  Pretty bold statement considering the largest internet company in the world (Google), has been using direct mail very extensively over the last year pushing its paid advertising platform (Google Ad Words). Read More