5 Companies (Including Google!) With Outstanding Direct Mail Campaigns

  • Author: admin
  • Posted on: March 13, 2013
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While considered outdated by some, direct mail marketing is still a highly effective way to generate new leads and produce sales. Not all of the companies utilizing direct mail are grocery stores and local retailers, even technology driven companies, such as Google, use direct mail to find customers. Read More

Direct Mail: Gateway to the Internet

  • Author: admin
  • Posted on: September 17, 2012
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Every now and then when you ask for directions you’ll hear someone offer the less-than-helpful opinion that, “You can’t get there from here!” What people really mean is that you may have… Read More

Marketing Today: The Diversified Portfolio Approach

  • Author: admin
  • Posted on: September 7, 2012
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For years, certified financial planners have stressed the importance of having a diversified financial portfolio. The idea is that you spread out your risk so that when one investment doesn’t perform well,… Read More

Direct Mail Marketing: Today? Really?

  • Author: admin
  • Posted on: July 12, 2012
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Recently a business colleague mentioned that Google had contacted him with an offer.  They were encouraging him to use their online services to advertise his business. That’s not particularly newsworthy. Like any… Read More

Direct Mail and Online Marketing: A Powerful Combo

  • Author: admin
  • Posted on: February 28, 2012
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Some people might think that Direct Mail and Online Marketing are rather odd bedfellows. One seems kind of “old school” and the other is what’s happening today. In fact, by combining the… Read More

3 Direct Mail Tips for Your Next Mailing

  • Author: admin
  • Posted on: February 2, 2012
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The struggles of the United States Postal System (USPS) have been well documented of late. Despite those struggles, direct mail remains a viable and effective means for businesses to get their… Read More