One Sure-Fire Way to Make Sure Your Mail Gets Opened

  • Author: admin
  • Posted on: June 7, 2013
Image for One Sure-Fire Way to Make Sure Your Mail Gets Opened
  Anybody involved in direct mail marketing knows that getting your mail to a recipient’s mailbox doesn’t mean that it’s delivered. Having the right list, of course is critical. Making sure that the mail is properly prepared and accurately delivered… Read More

To Unpack a Great Integrated Marketing Strategy

  • Author: admin
  • Posted on: May 31, 2013
Image for To Unpack a Great Integrated Marketing Strategy
  Integrated marketing can seem like a buzz phrase casually tossed around by marketers a lot without being clearly defined. Despite the seeming ambiguity of the concept, integrated marketing is actually a widely accepted marketing strategy that can yield highly… Read More

E-mail Newsletters – Worthwhile Or a Waste Of Time?

  • Author: admin
  • Posted on: May 19, 2013
Image for E-mail Newsletters – Worthwhile Or a Waste Of Time?
E-mail newsletters have been used as a form of marketing practically since e-mail was first introduced. And they’re still very prevalent. Tons of companies, from small businesses to billion-dollar corporations, offer to… Read More

Can Direct Mail Be Social?

  • Author: admin
  • Posted on: May 8, 2013
Image for Can Direct Mail Be Social?
These days it’s hard to turn around without tripping over social media. It’s part of our personal lives, and it’s part of the way we do business. Every time we turn on… Read More