direct mail Archives - Page 17 of 21

How To Integrate Direct Mail and Content Marketing Into a Seamless Strategy

Author: admin
Posted on: October 27, 2013

One of the biggest mistakes any business will make is to view their marketing strategy in terms of separate categories: social media, direct mail and traditional advertising. The reality, though, is that these various methods can be combined to create… Read More

Direct Mail For Business: Focus On Treats, Not Tricks

Author: admin
Posted on: October 14, 2013

As we begin our march toward Halloween (or should I say continue our march, since stores have had Halloween candy on display for weeks already), it’s an appropriate time to remind ourselves… Read More

How To Make Sure Your Direct Mail Gets Opened

Author: admin
Posted on: September 24, 2013

Once your direct mail is sent and on the way to the recipient, there’s nothing else you can do—or is there? Instead of crossing your fingers and simply hoping that your direct mail will be opened, why not… Read More

5 Mind-Boggling Statistics About Direct Mail And What They Mean

Author: admin
Posted on: September 12, 2013

It’s all about content marketing. From blogs to Facebook posts, all we hear about is how incredibly important it is for businesses to regularly create and promote compelling content. But what if that’s only half the story? Yes,… Read More

Zombies And Direct Mail

Author: admin
Posted on: September 6, 2013

There are a couple of things in this world that are just really hard to kill: zombies and direct mail. But unless you’re in the entertainment industry, only one of them can… Read More

Alliance: How To Connect Your Direct Mail And Digital Campaigns

Author: admin
Posted on: August 17, 2013

Despite the presence of digital technology in our daily lives, direct mail remains one of the most powerful tools for any marketer. Similar to dual-screen marketing, linking direct mail to your… Read More

Returning To the Basics: Direct Mail Best Practices

Author: admin
Posted on: July 31, 2013

When direct mail strategies work, they work wonders. When direct mail strategies don’t work, they can be a huge drain on company resources. The best practices for direct mail should bring you… Read More

Tips For Direct Mail That Converts

Author: admin
Posted on: July 10, 2013

Direct mail is useless if it doesn’t convert recipients into buyers. It wastes money, not to mention valuable natural resources, if customers aren’t being effectively reached. There are, however, a number of… Read More

Snail Mail Is Not Dead: Direct Mail In the Digital Age

Author: admin
Posted on: June 16, 2013

With the rise of constantly improving technology, many people believe that direct mail is losing its relevance. This does not have to be true. Along with the digital age come a number of ways to continue to use direct mail as a marketing strategy. Read More

Is Your Direct Mail Trying to Do Too Much?

Author: admin
Posted on: June 11, 2013

Sometimes we just ask too much out of our direct mail efforts. Budgets are tight. Resources (both financial and personnel) are scarce. We’re all trying to do more with less. It can… Read More