Wearing Your Heart on Your Envelope: Emotion and Direct Mail

  • Author: admin
  • Posted on: October 28, 2014
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  Sometimes we make fun of people who wear their hearts on their sleeves—showing their feelings a bit too freely. But is it ever permissible to wear your heart on your envelope? Does emotion have a place in direct mail? Absolutely! As a matter of fact, there are times when an absence of emotion would seem glaringly out of place. Appeals for nonprofit organizations that deal with disasters or with feeding hungry children would fall flat if there wasn’t a sense that the people within the organization cared about what they’re doing. Read More

Why Taking Risks is Important for Successful Direct Mail Campaigns

  • Author: admin
  • Posted on: October 28, 2014
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  Consumers don't do well with routine. While change in one's personal life can mean emotional upheaval, the same doesn't apply for marketing campaigns. When customers are continually marketed to in the same way, they get bored. They then become more likely to give their loyalty to someone else. The same trap exists in direct mail campaigns. Taking risks in direct mail marketing is important to business growth and success. Read More

8 Copywriting Tips that Make the World of Difference to Your Direct Mail Response Rate

  • Author: admin
  • Posted on: October 26, 2014
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  When you spend the time and effort putting together a direct marketing campaign, you want to be sure it’s going to get a response. And let’s face it, some marketers are better writers than others. Even if you’re using a professional writer, it pays to know what works and what doesn’t so you can achieve a successful direct mail campaign. Here are 8 copywriting tips that will make the world of difference to your response rates. Read More

Why Less is More in Direct Mail Campaigns

  • Author: admin
  • Posted on: October 24, 2014
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  Many companies make the mistake of sending direct mailers covered in overwhelming colors, an overload of information, a multitude of cheesy tag lines, and false promises. It's a mistake to think direct mail should be crammed and jumbled. This look turns more customers away than other direct mail approaches. If you're struggling to create an effective direct mail campaign that doesn't appear crowded and messy, try these design strategies: Read More

How the USPS Squabbles Could Affect Your Direct Mail (and what to do about it NOW)

  • Author: admin
  • Posted on: October 16, 2014
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  The USPS has been threatening financial collapse for what feels like eons now, but in reality it has only been a few years. Now, a round of talks scheduled for Fall of 2014 (now!) threatens to result in the closure of 82 mail-processing centers and the loss of 15,000 jobs. Since 2012, USPS has already consolidated 141 processing centers, leading to a much leaner service than in the past. The issue is now the subject of a major squabble in the Senate, and it’s looking more and more likely that at some point the service will die out entirely. Read More

Best Direct Mail Practices for Locating Your Target Audience

  • Author: admin
  • Posted on: October 13, 2014
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  Identifying the right target audience for a direct mail campaign can be difficult. However, for direct mail to be effective, it's the most important part of the process. Marketing efforts are more successful when they are directed at a specific group of interested people. Try these strategies for locating your target audience: Read More

Direct Mail Over Digital: Why the Classic Approach Still Works

  • Author: admin
  • Posted on: October 8, 2014
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  Although digital marketing is prioritized in every company’s marketing strategy, people are too quick to dismiss print marketing strategies as a dead art. In fact, strategies like direct mail are still important to any company's comprehensive marketing plan. Some may be surprised to learn print remains an important component of every digital effort. The strongest marketing strategies blend the physical and digital world. Read More

4 Novel Ways to Personalize a Direct Mail Campaign

  • Author: admin
  • Posted on: October 2, 2014
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Sending direct mail campaigns is still a great way to get in front of customers. One  reason is because it’s more “sticky” – postcards and such are more likely to be kept lying around for a few days and revisited than an email is. But how much more attention will your mailings get if you personalize them? Quite a lot, actually! Here are 4 exciting ways to do so. Read More

Using Thought Leadership in Direct Mail Marketing

  • Author: admin
  • Posted on: September 14, 2014
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  Thought leadership and content marketing are primarily an online, internet-based marketing strategy, but there’s no reason the precepts of these two ideas can’t be used in direct mailers. Rather than pummeling potential customers with blatant ads and cheap tricks, direct mail marketing businesses should consider including useful, unique, and relevant content on their mailers. Read More