After the holidays, most people take a rest from shopping, bargain hunting, and analyzing selections at competing stores. However, retailers experience no such reprieve. We understand retailers must keep profits up after the holidays, and how frustrating it can be when potential shoppers don’t respond to direct mail material. In fact, direct mail often ends up in the garbage, but if you avoid certain mistakes, customers will search out opportunities to visit your store and purchase your products. Today, we’ll look at a few common direct mail mistakes and how to avoid them. Read More