When opening a new business, you’ve probably considered local advertising, a website, and signage as good ways to alert potential customers to your presence. All these marketing tools are important when opening a business, but direct mail marketing may be most effective. Using direct mail marketing, a company can spread the word quickly to reach prospective customers and start a dialogue. Customers appreciate knowing a company cares about them and genuinely appreciates their insight and business. Once you've established a dialogue with consumers and shown them their importance to your company, you have a much better chance of getting them in the door. Read More

  When consumers get direct mail pieces that take too long to read or understand, they are quickly ignored. Most people go through the mail when they get home from a long day of work and don’t have the energy or focus to read over any sort of marketing letters, bills, or advertisement. Direct mail that is wordy or contains too much information (TMI) is not likely to be read and even less likely to convince the recipient to become a paying customer. To make direct mail effective, companies need to keep it simple. Letters or emails that sound like sales pitches or formal requests for money or donations will not be effective, and will most likely be thrown away. A company that wants to connect with its customers and create an effective dialogue with them needs to focus on being straightforward. Read More

  If you have created a new product that appeals to a wide-range of consumers, direct mail marketing can cover a lot of ground quickly. Don’t limit your campaign to what and where you think your customers may be. Send out direct mail pieces that highlight the exciting features and benefits of a new product to drive customers to your website or store. Direct mail is most effective when it has a clear purpose. Receiving messages with irrelevant content is one of the most common turnoffs for customers. When you have a new product, your customers will be more receptive to receiving direct mail, as you have something important that you wish to share with them. Read More

  When a company that sells products and services is stuck in a sales rut, they can turn to direct mail marketing to give sales an immediate boost. Even if direct mail marketing has been used in the past, it can garner quick results in the target marketplace when a strategy is formed to attract consumer attention. With the right message, direct mail can be a great tool for driving revenue. Read More