What’s Luck Got to Do with It? The Science Behind Direct Mail Success

  • Author: admin
  • Posted on: June 6, 2016
Image for What’s Luck Got to Do with It? The Science Behind Direct Mail Success
  For some businesses and organizations, direct mail marketing seems to be a bit of a mystery. Sometimes it works, and sometimes it doesn’t. They know that somehow these direct mail marketing efforts are supposed to drive sales, so they close their eyes and roll the dice again, hoping to get lucky. Read More

Nonprofit Mailings: Stories Still Resonate

  • Author: admin
  • Posted on: May 23, 2016
Image for Nonprofit Mailings: Stories Still Resonate
If your nonprofit organization depends on donations, you know the importance of staying in touch with stakeholders on a regular basis. And while online reports and updates can be extremely helpful tools, direct mail continues to be an effective means of touching base with donors. Read More

Direct Mail Musings: Does Your Mail Format Fit Your Audience and Product?

  • Author: admin
  • Posted on: May 18, 2016
Image for Direct Mail Musings: Does Your Mail Format Fit Your Audience and Product?
  If you’re considering a direct mailing for your business or organization, you have a lot of options when it comes to formats. There are self-mailer brochures, conventional letter packages, postcards or even jumbo (oversized) self-mailers. So which format fits your mailing needs best? Read More

Direct Mail Tips: How (not) to Pack a Postcard

  • Author: admin
  • Posted on: May 13, 2016
Image for Direct Mail Tips: How (not) to Pack a Postcard
  The number of companies using postcard mailings as a part of their overall marketing strategies is constantly increasing. It’s easy to understand the appeal. Card mailings can be quick to produce and they are considerably less expensive than more involved direct mail packages. Read More

Look What’s Back: Chipotle and Direct Mail Postcards!

  • Author: admin
  • Posted on: May 9, 2016
Image for Look What’s Back: Chipotle and Direct Mail Postcards!
  To say that fast-food giant Chipotle has been through a tough stretch lately is a huge understatement. After dealing with outbreaks of E.coli in some of their restaurants, the chain has some serious work to do in order to restore customer confidence and boost sales. Interestingly, a big part of that effort for Chipotle involves using direct mail to re-establish the brand in the minds of the public after its nearly crippling struggles. Read More

I Threw This Mailer Away 10 Times … Before I Read It

  • Author: admin
  • Posted on: May 4, 2016
Image for I Threw This Mailer Away 10 Times … Before I Read It
  Last week I received a piece of direct mail I’d seen many times before. I knew I’d thrown this particular mailer away at least 10 times before—without bothering to read it—but this time I kept the mailer and read it. Why did I do that? Read More

Re-thinking Direct Mail: Are You Using Non-Digital Tweets?

  • Author: admin
  • Posted on: April 28, 2016
Image for Re-thinking Direct Mail: Are You Using Non-Digital Tweets?
The more things change, the more they stay the same—at least on a certain level. We sometimes hear discussions about “old school” versus “new methodology” when it comes to marketing. Fact is, all marketers are after the same thing, regardless of the technologies they use. Read More

Direct Mail: What You Can’t See Can Hurt You

  • Author: admin
  • Posted on: April 16, 2016
Image for Direct Mail: What You Can’t See Can Hurt You
  We’ve all heard, “what you don’t know can hurt you.” But sometimes it’s what you don’t see that can hurt you—or at least hurt the response to your direct mail efforts. It’s why good design is essential to direct mail success. Here’s an example of what I mean. Read More

Direct Mail Questions: “Is Timing Really Everything?”

  • Author: admin
  • Posted on: April 5, 2016
Image for Direct Mail Questions: “Is Timing Really Everything?”
  At one time or another, we’ve all heard someone proclaim, “Timing is everything!” We hear it mentioned in terms of real estate deals. Sometimes people talk about timing with regard to the stock market. Businesses talk about timing for new product releases. Read More