Direct Mail That Really Delivers

  • Author: admin
  • Posted on: November 22, 2014
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If your business relies on direct mail as part of your overall marketing strategy, it’s important to make sure your mail gets where it’s supposed to go. The last thing you want is  a bunch of mailers ending up back in your company mail room marked “undeliverable.” It’s a waste of time and money. Read More

Why Saving Money on Direct Mail Design Can Cost You Big Time

  • Author: admin
  • Posted on: November 20, 2014
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Every smart business tries to keep a lid on costs. That’s just good business. But sometimes businesses shoot themselves in the foot with cost-savings efforts. You wouldn’t turn off the power in an effort to save money on utilities because the loss of employee productivity would far outweigh any savings you might realize. Read More

Direct Mail Today: Will People Even Read It?

  • Author: admin
  • Posted on: September 8, 2014
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  If you’ve been using direct mail as a marketing medium for a few years, you may remember the old debate about whether long copy of short copy was better for generating response. Some argued that recipients wouldn’t take the time to read long letters or catalogs. Others said longer copy developed a deeper relationship with the reader and broke down objections. Today the debate seems to be whether your audience will read it at all! Read More