Top 2015 Trends in Direct Mail Design

  • Author: admin
  • Posted on: April 25, 2015
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  As with everything in life, change is inevitable. This applies in direct mail design too, and the trends we’re seeing the past few months show that the medium is still evolving to keep pace with the times. Read More

Rocking the Mailbox: 9 Steps to a Direct Mail Design That Performs

  • Author: admin
  • Posted on: February 26, 2015
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Great direct mail design doesn’t happen on its own. It takes planning and effort, and the design of the mailing material is the axis on which it turns. A good design strategy offers limitless opportunities for creativity and variety, whether you’re designing your mailer yourself or outsourcing the job to a mailing house or graphic designer. Follow these nine steps to develop a direct mail design that rocks the mailbox, generates sales leads and brings you the ROI you want: Read More

Who Still Uses Direct Mail? (How About Apple?)

  • Author: admin
  • Posted on: December 2, 2013
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Does direct mail marketing still have a place in an online world? After all, who still uses direct mail today? The answer just might surprise you. One of the most innovative and forward-thinking companies in the high-tech world knows that sometimes the tactile appeal of a piece of mail delivers what a post or a tweet just can’t. The online technology reporting site TechCrunch recently reported that the Cupertino computing giant mailed out a set of slick posters featuring outstanding images of their ultra-cool-looking new Mac Pro computers. Is Apple going “old school” with their marketing? Read More