Analytics – Measuring Your Content Marketing ROI

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Is your content marketing campaign really paying off? You’ve invested a lot of time, money, and resources into it. What’s your return on investment? How much is the campaign increasing traffic to… Read More

How To Create a High Quality Blog Post

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True or false? Creating content is the key to building website traffic and successful brand promotion. True, right? Not quite. Creating quality content is the key. A brand… Read More

Top Tips For Using Content Marketing To Promote Events

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  Event marketing is a great way to generate both publicity and sales leads. Whether it’s your own event or an industry conference or trade show, generating a buzz around it helps get people through the gate and interested enough… Read More

Snail Mail Is Not Dead: Direct Mail In the Digital Age

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  With the rise of constantly improving technology, many people believe that direct mail is losing its relevance. This does not have to be true. Along with the digital age come a number of ways to continue to use direct mail as a marketing strategy. Read More

5 Ideas For Content Marketing On a Tight Budget

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Content marketing is a necessity of business life. Don’t make the mistake of thinking that because you’re marketing to the retirement community you don’t need to deliver content. Research shows that… Read More

Branding: Does It Still Matter For Marketing?

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Branding and marketing have gone hand in glove for years. Some companies have spent countless hours and millions of dollars perfecting their brand. And yet, there are some marketing experts today, who… Read More