Video Ads – Turning Interruptions Into Content
The Internet provides access to copious free video content that people never would have dreamed of a few years ago. But it comes with a catch. Hulu lets… Read More
Going Viral – What Makes Content Skyrocket In Popularity?
Do you remember the “Double Rainbow” video? About three-and-a-half-years ago, a man posted a video to YouTube of two rainbows stretched across the sky, complete with his own awed, over-zealous commentary. It… Read More
Online Tools To Help With Content Marketing
When all you have is a hammer, everything looks like a nail. This simple maxim can be applied to just about every aspect of life, including content marketing. You may look at… Read More
Newsjacking – Using Current Events For Brand Promotion
One of the most important things to remember with any content you create is that it has to be relevant. You need to be able to pique your audience’s interest and give… Read More
Tips For Using Podcasts Successfully
The word “podcast” can refer to any kind of regular digital content, from videos to .pdf files. But in common usage, it tends to refer specifically to audio content—something you can listen… Read More
How Content Curation Works – And How It Can Save You Time
Your website is up and running and you’re gradually getting the hang of this content marketing thing. The challenge is that it takes so much of your time… Read More
7 Secrets Of Highly Successful Editorial Calendars
While content marketing is a proven strategy for boosting business growth and overall web presence, few businesses are taking advantage of all the benefits an editorial calendar has to offer. By… Read More
Online Marketing: Who’s Ignoring You Today?
It’s no big secret that businesses and individuals today are dealing with a pretty severe case of information overload. We’re bombarded by so many messages—from so many different sources—that it’s impossible to… Read More
Returning To the Basics: Direct Mail Best Practices
When direct mail strategies work, they work wonders. When direct mail strategies don’t work, they can be a huge drain on company resources. The best practices for direct mail should bring you… Read More
Google+ Hangouts – Streaming Live Content For Brand Promotion
Social media is an effective marketing tool that lets you interact directly with your target audience and establish meaningful connections. Videos are also an effective marketing tool that let you communicate content… Read More