Content Casserole – Repurposing Content For Multiple Media
Creating content is like having a meal with leftovers afterward. It would be a shame to let all that material go to waste by only using it once. With a little… Read More
Does Your Content Pass the Blink Test?
Don’t blink. Don’t even blink. Blink and you’re dead. At least, your content is. When someone lands on your site for the first time, you have only the blink of an eye—or… Read More
Inbound vs Content Marketing: Defining the Difference
There’s much debate over whether inbound and content marketing are one and the same thing, or whether one is a part of the other. It’s similar to the discussion about whether marketing and sales are the same thing, which… Read More
Marketing Today: What It’s Not All About
Anybody involved in marketing his or her company wants to know what the next marketing trend is going to be. What will be the next Twitter, Facebook, Instagram or Vine? Nobody wants to be left behind, using yesterday’s marketing… Read More
Linkbaiting – The Dark Side Of Content Marketing
When creating content, one of your primary goals is to grab people’s attention and get them to click on your link. But there are other considerations as well. You want to provide… Read More
Content Marketing On a Budget
In a recent survey, 90 percent of marketers said they considered content marketing to be at least a medium, if not a high priority in their… Read More
Content Marketing Failures – A Cautionary Tale
“Content is king.” By now, you’ve heard this probably a thousand times. It’s the mantra of the content marketing movement. But what this simple statement fails to… Read More
How To Get Management Buy-In To Use Content Marketing
Changes never go down well. Often, it takes coming almost to the brink of disaster to get management to realize the company needs a new direction. If your retirement community is in dire need of marketing help but you… Read More
The AIDA Formula In Content Creation
If you know marketing at all (or if you’ve seen Glengarry Glen Ross), chances are you’re familiar with AIDA. It’s an acronym that breaks down a marketing campaign into five simple stages: attention, interest, desire and action. A lot… Read More
Smart Ways To Repurpose Content And Save Money
Content marketing for your blog or website requires lots of material. Like house cleaning, you’re barely finished with it when you have to start all over again. And since… Read More