WestJet’s Marketing Stunt Makes Holiday Dreams Come True

  • Author: admin
  • Posted on: December 12, 2013
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  The holiday season can be something of a double-edged sword for brand promotion. From presents to food to travel arrangements and more, it presents a huge opportunity for increased sales. It would be irresponsible not to take advantage of this and create marketing campaigns geared toward the holidays. However, when you do that, you also run the risk of looking like just another “greedy corporation,” that only cares about making a buck, rather than the spirit of the season. Well, who says you can’t care Read More

What a Little Bird Told Me About the Importance Of Content

  • Author: admin
  • Posted on: December 11, 2013
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For several years we’ve been talking about how “Content is King” when it comes to making the most of your online presence. We’ve repeatedly urged businesses to make sure that they are putting lots of high quality content on their websites so that their customers will be able to find them. Why that’s important, of course, is that when potential customers are searching for whatever it is you do, they are more likely to find you if you have lots of good content out there. The word searching is emphasized here for a reason. The lion’s share of online searches continues to go through Google—and Google has once again made some changes to the algorithm they use to rank the relevance of web content. Read More

Let It Snow: 4 Reasons To Keep Content Marketing Alive In the Holidays

  • Author: admin
  • Posted on: December 5, 2013
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  It’s beginning to look a lot like Christmas, everywhere you go! And just like the song says, in just a few weeks’ time the holidays will be here. Or will they? Sure, there’ll be holiday decorations in your home and the stores, and many of your friends and family will be winding down to take a well-deserved break. But does that mean you can do the same, and just stop publishing content for a week or three? Surely, nobody’s going to notice if you do, right? Wrong! Here are four reasons why content marketing matters as much—if not more—during the holidays as any other time of year. Get yours all set up and then you can let it snow, baby, let it snow! Read More

Spreading the Word – 3 Tips For Promoting Your Content

  • Author: admin
  • Posted on: November 29, 2013
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  The marketing cycle used to be as follows: Buy an ad. Use that ad to reach your audience. Sell them your product. Use the profits to buy more ads. Ad infinitum. From TV commercials to magazine ads, marketing was… Read More

Using Infographics Successfully

  • Author: admin
  • Posted on: November 26, 2013
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  Infographics are becoming increasingly popular in the world of content. They take data, statistics and other information that the target audience might otherwise gloss over as boring, and present that information visually to make it more… Read More

5 Mistakes Your Blog Is Making

  • Author: admin
  • Posted on: November 25, 2013
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  Regular blogging is one of the most important factors in your content marketing strategy. The more you blog, the more you’ll be able to increase web traffic and ultimately drive sales. But only if the content you generate is… Read More

6 Reasons Your Business Blogging Isn’t Working

  • Author: admin
  • Posted on: November 22, 2013
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  Blogging is one of the best methods of updating your company website on a regular basis. To rank well in search, it’s necessary to have fresh content frequently but let’s face it, you can only rewrite your copy so… Read More

Forbes’ Top 7 Content Marketing Trends Of 2014

  • Author: admin
  • Posted on: November 22, 2013
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  The new year is rapidly approaching—which usually means a clean start and a fresh budget. It’s a good time to reevaluate your current content marketing strategy and see what’s working and what needs to be updated. Fortunately, our friends… Read More

How To Benefit From Google’s New Hummingbird Update

  • Author: admin
  • Posted on: November 8, 2013
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  Google’s new algorithm update came out in September 2013. The update, which has been dubbed “Hummingbird” and affects up to 90 percent of all its searches, is setting the inbound marketing world a-flutter (pun intended). But before you… Read More