Shouldering the Load – 3 Ways To Get Others To Create Content For You

  • Author: admin
  • Posted on: January 25, 2014
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  In order to maintain an effective content marketing strategy, you need to churn out new, high quality, engaging content like clockwork. While there’s no end to ideas for new content, if you know where and how to look, the simple act of creating all of these videos and blog posts, day in and day out, can grow tedious and cumbersome after awhile. Can’t the Magic Content Fairy just wave her wand and create new posts for you? Well, not quite. But with a little innovation, it IS possible to get other people to create some of your content for you, easing the burden on your own office. Here are three ways of acquiring content without having to make it yourself.  Read More

Using the Buying Cycle To Create Effective Targeted Content

  • Author: admin
  • Posted on: January 23, 2014
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  Here’s a pop quiz: What’s the purpose of creating content for your brand? Is it to drive people to your site? To generate leads? To increase sales? Or to stay on customers’ radars after they’ve made their purchases, so that they’ll buy from you again next time? The answer is, of course, all of the above. There are all different things you can use your content for. And each of those uses requires you to have a different type of content. So how can you plan your content for maximum effect at all levels? Our friends at HubSpot suggest that you link your content to the five stages of the buying cycle, in order to stay connected with customers throughout the entire process.  Read More

4 Ways To Make Content Marketing More Competitive In 2014

  • Author: admin
  • Posted on: January 15, 2014
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  You’re wrapping up 2013 (what a year!) and looking ahead to 2014. The economy is improving and the outlook for business is positive, so it’s going to be a good time to maximize the return on your inbound marketing activities. We predict that in the coming 12 months content marketing will become 10 times more competitive. What does this mean for you, and how can you get ahead of the masses? Here are four ways businesses can do so: Using unique material in content Remember when having a blog made you cool? And then when business blogging became a great marketing tool and a way to get Google to pay attention to your website? Words-plus-photo blogs will become the bare minimum in 2014, and you’ll need to use every possible method to improve your content marketing. Read More

5 Reasons Why Users Unsubscribe From Your Email Marketing List

  • Author: admin
  • Posted on: December 30, 2013
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  Another one bites the dust! If that’s how you feel on a daily basis watching notifications come in about email unsubscribes, maybe it’s time to figure out why you’re losing users. There are lots of reasons why people leave an email marketing list, and if you can identify the ones that apply to you, it might be possible to do something about them. Here are the most common causes for readers disappearing suddenly and without warning. Read More

What Does the Fox Say? – A YouTube Sensation Becomes a Children’s Book

  • Author: admin
  • Posted on: December 24, 2013
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  What does the fox say? That simple question has led to an immensely popular YouTube video. The music video, created by Norwegian comedy duo Ylvis, features people dressed in animal costumes, alongside lyrics about the sounds each of them makes. They then wonder what sound the fox makes, and speculate on a few random nonsense sounds. It’s very simple and rather silly, but the video currently has nearly 250 million views. But does a flash in the pan hit on YouTube really mean content marketing success? True, a lot of people are viewing the video, but that isn’t the endgame. The goal is to channel that success toward actual monetary gain. How do you do that with a YouTube video? Too often, these pop culture phenomena end up fizzling out and having no lasting impact apart from their single hit. Read More

Terror Twins And the Monster Machine: How Nerdist.com Used the Art Of the Teaser

  • Author: admin
  • Posted on: December 23, 2013
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  One of the most effective ways of promoting your content is to turn it into an event. Build up anticipation for it among your audience over time, so that it sticks in their mind, and make its ultimate release something they won’t want to miss. So the question remains, how do you build up anticipation for your content? With more content, of course! One particularly effective form of content is the teaser. Movies have been doing this for years. A brief scene or a collection of footage, generally ambiguous or out of context, serves as an introduction to the film, and leaves audiences wondering what it means and wanting to know more. Which in turn encourages more people to see the film. Read More

3 Unmatchable New Year’s Resolutions To Boost Your 2014 Inbound Marketing Strategy

  • Author: admin
  • Posted on: December 20, 2013
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  We’re all familiar with the concept of New Year resolutions—you know, those great ideas you have in the heat of the moment as you ring in midnight with Auld Lang Syne? Getting fit, making more money, finding a new job, world peace and all that. Most resolutions last about as long as the first day of the new year. Why not make some resolutions you can keep, such as planning your inbound marketing strategy for 2014 ahead of the holidays? Here are the ones we recommend, if you want your business to be financially fit for the future. Read More

Black Hat SEO Got Run Over By Content

  • Author: admin
  • Posted on: December 15, 2013
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So what do In case you haven’t heard, there’s big news in the world of SEO. Google has updated its algorithms so that keyword density plays a much more minor role in search results than it used to. In fact, using keywords more than a couple of times apiece will get your site penalized and make your content rank lower in the results, rather than higher. What does this mean? It means the end of black hat SEO. The practice of surreptitiously stuffing a site with out-of-context keywords to boost its popularity artificially is no longer effective. Instead, the winners of the battle for search supremacy are the ones with the best content. Read More

4 Critical Qualities To Look For In an Inbound Marketing Agency

  • Author: admin
  • Posted on: December 13, 2013
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  You’ve finally decided to focus on running your homebuilding business and leave the inbound marketing to someone else. Now, finding the right person or company is top priority, but you don’t know where to start. Does this sound familiar? We’ve all been there—looking for a service provider who knows their stuff, won’t rip us off and falls comfortably within our budget. Sadly, it’s something of a tall order to fill. It’s not impossible, though, as long as you go about searching scientifically and logically you can avoid the scammers and start what could be a beautiful relationship! Walking the Walk Read More