Remodeler Marketing: Why Would Someone Choose You?
If you’re in the business of remodeling homes, you have competition—lots of it. Don’t believe it? Go to Google and type in “Home remodeling” followed by your town… Read More
How to Lift Your Response Rates with Lift Notes
For once, the headline of my blog isn’t a pun – it just sounds like one. That’s because lift notes – or lift letters – are supposed to lift your response rates,… Read More
Internet Marketing for Homebuilders – a Must!
At first glance, the chart on the left might leave many of you with horrifying flashbacks. But fear not because there may be a new glimmer of hope. According to… Read More
Retirement Community Marketing: The Price is . . . Right?
One of the more troublesome aspects of marketing a retirement community is the issue of pricing. It’s tempting to think that when people are considering a… Read More
Online Marketing: When is a Deal Not a Deal?
To coupon or not to coupon? That is the question! First of all, we apologize for our butchery of the words of William Shakespeare. Second, we apologize for using “coupon” as a… Read More
QR Codes: 3 Ways 2-D Barcodes Add Multiple Dimensions to Your Marketing
An interesting blog post by an old marketing pal, Mike Sprouse (Thinking Global or Acting Local?) has gotten me thinking about the extra dimensions… Read More
Retirement Community Marketing: Driving Offline Business Online
Marketing your retirement community online is no longer a good idea. It’s essential. The technologies at your disposal make online marketing a faster, more cost-effective, and… Read More
Marketing Copy: Some Assembly Required
Guest Post – Mike Smith What’s a word worth? The Second Edition of the 20-volume Oxford English Dictionary contains full entries for 171,476 words in current use, and 47,156 obsolete words. That’s… Read More
The Miracle of the Loaves and Fishes: 6 Ways the Multitude Can Do More to Feed the Multitude
Here in Colorado Springs Christian charities abound, and our direct mail marketing firm executes a great many acquisition and appeal mailings for these worthy causes. A… Read More
QR Codes: Best and Worst Practices
More and more businesses are taking advantage of QR Codes (Quick Response Codes) to drive offline clients online. As is the case with almost any marketing practice or… Read More