A Giant Opportunity in Retirement Home Marketing

  • Author: admin
  • Posted on: August 13, 2011
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With the first of the baby-boomers hitting retirement age, the percentage of people aged 65 and up is beginning to gradually increase.  As of right now, 13% of the population in America… Read More

Social Media Doesn’t Appear to be Going Away

  • Author: admin
  • Posted on: August 9, 2011
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In a July 29, 2011 posting, TechCrunch (http://techcrunch.com/ ) referenced a recent study by social enterprise giant Jive that provides a glimpse into how executives at large and mid-sized U.S. companies… Read More

Internet Marketing for Retirement Homes

  • Author: admin
  • Posted on: August 6, 2011
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The chart on the left (pulled from ourtown50.com) shows a steady increase in the number of retirees in the next decade.  With the baby-boomer generation just starting to hit retirement, there is… Read More

Direct Marketing Today: The On-going Impact of Email

  • Author: admin
  • Posted on: August 4, 2011
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Everybody hates spam. Unwanted emails clutter up our inboxes and irritate the living daylights out of us. Business people cite unwanted email as one of their major problems—consuming precious time and eroding… Read More

Marketing Ethics: First, Do No Harm

  • Author: admin
  • Posted on: July 28, 2011
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Guest Post, Mike Smith Nonmaleficence (derived from the Latin maxim: Primum non nocere, meaning “First, do no harm”) is a foundational medical ethics precept taught to all medical students. It is a… Read More

Direct Mail Isn’t Dead

  • Author: admin
  • Posted on: July 27, 2011
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  "Direct mail is dead."  How many times have you heard this over the last 3 years?  Pretty bold statement considering the largest internet company in the world (Google), has been using direct mail very extensively over the last year pushing its paid advertising platform (Google Ad Words). Read More