Social Media Marketing: Is This Stuff for Real?
There is a lot of talk about social media these days. Unfortunately, a lot of it is just talk. Some businesses—eager to improve sales—are looking at some of the… Read More
Direct Marketing Strategy: Do You Have More Money or Brains?
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. “–Guy Kawasaki,… Read More
Marketing Today: Why We Blog
If you read about marketing today or go to a marketing seminar or webinar, you’re almost guaranteed to come across information about blogging. Every decent social media and/or marketing… Read More
The Changing Face of Marketing: What Face is Your Business Making?
Whether you are aware of it or not, your website—and in particular, your home page—is the face of your company to your clients and to your potential clients. What kind of face… Read More
Marketing Trends: Revisiting the Need for Speed
CNN recently reported on a trend to slow down communication. That may seem counter-intuitive in today’s “get-it-there-faster” environment. And yet, Snail Mail My Email, A volunteer-based project out of San Francisco has… Read More
Marketing Lessons from the Princess Bride
Guest Post, Mike Smith In The Princess Bride (one of my all-time favorite movies) Inigo Montoya utters one of my favorite lines of all time. After his evil boss, Vizzini, repeatedly cries… Read More
Direct Mail Marketing: Back to the Future?
If you wait long enough, things tend to cycle around. And while I hope that white belts, white shoes and polyester suits for men never make a comeback, there are some things… Read More
Stop Drowning Yourself—and Others—in Email!
Email overload is choking businesses everywhere. It’s one of the top complaints from people at every level of every company. Businesses lose countless hours every day to dealing with unwanted, unnecessary email. Read More
Direct Marketing Today: Branding and Response in Harmony!
Some companies (and their marketing/advertising agencies) tend to focus on branding. They want to make sure that consumers recognize them and associate certain characteristics with their company. They’re after mindshare. They want… Read More
Three Direct Mail Best Practices
According to a report from the advertising and marketing consulting firm Winterberry Group, spending on direct mail is expected to reach $47.8 billion, In 2011, a 5.8% increase over last year (… Read More