4 Ways to Use Inbound Marketing to Retain Customers
You hear a lot about how inbound marketing is a wonderful way to generate leads and gain customers. But it’s also a great way to retain the customers… Read More
Just How Big Is This “Social Media Thing”? (And what does it mean for you?)
It’s hard to turn around without running into someone who is talking about social media. But just how big a deal is it? And what does it mean… Read More
Marketing Today: Service Is Not What You Say It Is
Guest Post, Mike Smith of WordSmith Creative So much of business today revolves around service. In many industries, it’s what enables one business to distinguish itself from… Read More
Business Blogging: Discovering the Hidden Treasure of Your FAQ
You’re probably sitting on a treasure trove without even knowing it. It doesn’t matter whether you’re a builder-remodeler, a non-profit organization, a small business, or… Read More
Email Marketing Isn’t Dead, But It Can Be a Killer
Every now and then those of us in the marketing community hear about the imminent demise of email as a marketing tool. It’s not terribly surprising, given some of the “by-products” that… Read More
Does Google Hate Your Content?
Ever since the dawn of the Internet Age, businesses have been courting favor with Google in an attempt to get their messages in front of prospective customers and clients. Read More
The Changing Face of Marketing: Life Imitates Art
Guest Post by Mike Smith of WordSmith Creative In 2002 there was a very interesting futuristic film produced by Steven Spielberg and starring Tom Cruise. While the main theme of Minority Report… Read More
If You’re Paying for SEO—What Are You Getting?
There are all kinds of reports online about companies spending more money on Search Engine Optimization (SEO) than ever before. Last May, Google reported that a recent… Read More
Smarketing: The Marriage of Sales and Marketing
In many companies there is constant tension between the sales and marketing departments. The people in sales complain that marketing never gives them good quality (read that as “qualified”) leads. Marketing people… Read More
How Can Nonprofits Increase Donations in 2012?
There’s no question that the last couple of years have been hard on nonprofits. Like most for-profit organizations, many nonprofits have had to do more with less and have to work smarter… Read More