Optimizing Twitter: Marketing Insider’s Secrets
You may think you don’t have time for Twitter. But, actually, Twitter is pretty easy to use. It’s a habit that only requires you to talk about your experiences,… Read More
How Builders Can Double Their Home Page Conversion
While it is important to put effort into all aspects of your building company web site, your homepage is still your most valuable page. It is what most people will see first… Read More
Think Locally—Act Locally: The Importance of Local Search
Yep! We’ve messed with the well-know saying: “Think Globally—Act Locally!” And we’ve done it deliberately, because sometimes that’s not the right thing to do. We’ve all being hearing for years how more… Read More
Direct Mail Marketing: Today? Really?
Recently a business colleague mentioned that Google had contacted him with an offer. They were encouraging him to use their online services to advertise his business. That’s not particularly newsworthy. Like any… Read More
Where Customer Reviews Help You the Most
As an online user, you are aware of reviews and have probably searched for them, read them and written a few of your own. As a business, the importance of reviews cannot… Read More
Builders and Remodelers Must Sow Quality Content to Reap Customers
You might feel great that you are producing quality conten, but great content is not an automatic money tree with instant sales and buyers. It is more… Read More
Why Direct Mail Isn’t Dead: It’s Sticky
Guest Post, Mike Smith There is no getting around it. There is less direct mail in your mailbox these days. Many (but not all!) businesses and organizations… Read More
Marketing Tool – Bulk Tracking URL Builder
Time should be spent doing what brings in the highest return on investment. It has been shown that a quality email campaign can build customer loyalty and client response. As an inbound… Read More
Marketing Today: When a Shoe is More Than Just a Shoe
People don’t do business the same way they did 10 years ago. Consumers don’t shop the same way they did 10 years ago. Increasingly,… Read More
Add a Personal Touch to your Marketing – Remember the Fourth
Growing up my parents would tape all the Christmas cards the family would receive along the woodwork going from the living room to the kitchen. To a younger me it seemed that… Read More