7 Steps for Builder Lead Generation Online
The old saying is, “If you build it, they will come.” Unfortunately, building is expensive and you have to find a customer to pay for it. This does present a sort of… Read More
5 Ways for Builders to Gain More Social Media Reach
Getting reach in social mediaisn’t like a ladder. You can’t just tack on more of the same and reach further. There’s actually a lot more complexity… Read More
Builder Marketing – Don’t Work for Free. Track Everything!
Marketing is a tricky thing. Unlike laying bricks or hanging drywall, there isn’t a set hourly rate for this kind of work. If you ask ten professionals what they… Read More
Improving Your Organic Position on Google – A Guide for Builders and Remodelers
Adwords is a great way to make Google work for you and bring plenty of targeted traffic to your website. However, Adwords is just… Read More
Marketing Today: The Importance of “Continuing Education”
We keep hearing about how business has changed. As a matter of fact, if you type “how business changed in the last 10 years” into a Google search, you’ll get about 1,590,000,000… Read More
Simplest SEO (Search Engine Optimization) Tutorial for Builders…EVER!
Search engine optimization, also known as SEO, is not as complicated as it often sounds. In fact, a lot of people get… Read More
5 Email Marketing Mistakes Builders Must Avoid
Email is so common these days that almost everyone over the age of 3 is using it, even if it doesn’t carry the popularity of texting. … Read More
Golden Rule of the Sales Tango
Less than two weeks on the job and I met a sniper. He wasn’t cold calling or chasing me down a dark alley, but he clearly forgot the golden rule of… Read More
Is your Remodeling Company Dedicated to Content Marketing?
One of the best things about the building trades is that it’s usually a “one and done” deal. Your client calls you with a project, you go and do it, and once… Read More
7 Traits of a Super-Converting Builder Landing Page
A landing page is the single web page that loads when someone clicks on an online advertisement. Having an effective landing page can super-convert average web traffic to… Read More