5 Must-Haves For Every Integrated Marketing Plan

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Before the Internet became ubiquitous, advertising was fairly simple. Companies used the phone book as a primary means of advertising, and those who were more ambitious would turn to television and radio… Read More

Assessing ROI From Different Inbound Marketing Strategies

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Assessing ROI from different inbound marketing strategies is not particularly complicated. It can, however, be time-consuming. Various programs exist to make this job easier, but at this point, performing manual analysis… Read More

How To Design a Suitable Digital Marketing Budget

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With so many different digital marketing strategies to choose from, it can be a challenge to decide where and how to allocate your budget. Deciding how much your business can comfortably… Read More

Weird Al’s Guide To Content That Nobody Wants

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Weird Al Yankovic is admittedly an acquired taste. The comic singer has poked fun at everyone from Michael Jackson to Bruce Springsteen with his parodies of their songs. Some people think he’s… Read More