Is Your Direct Mail Trying to Do Too Much?

  • Author: admin
  • Posted on: June 11, 2013
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Sometimes we just ask too much out of our direct mail efforts. Budgets are tight. Resources (both financial and personnel) are scarce. We’re all trying to do more with less. It can… Read More

One Sure-Fire Way to Make Sure Your Mail Gets Opened

  • Author: admin
  • Posted on: June 7, 2013
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  Anybody involved in direct mail marketing knows that getting your mail to a recipient’s mailbox doesn’t mean that it’s delivered. Having the right list, of course is critical. Making sure that the mail is properly prepared and accurately delivered… Read More

Branding: Does It Still Matter For Marketing?

  • Author: admin
  • Posted on: June 4, 2013
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Branding and marketing have gone hand in glove for years. Some companies have spent countless hours and millions of dollars perfecting their brand. And yet, there are some marketing experts today, who… Read More

To Unpack a Great Integrated Marketing Strategy

  • Author: admin
  • Posted on: May 31, 2013
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  Integrated marketing can seem like a buzz phrase casually tossed around by marketers a lot without being clearly defined. Despite the seeming ambiguity of the concept, integrated marketing is actually a widely accepted marketing strategy that can yield highly… Read More