Buzzfeed’s Social Media Party Etiquette Part 1 – Don’ts
Earlier this year, Jeff Greenspan and Mike Lacher of the popular viral content site Buzzfeed, gave an important talk at the… Read More
Top 5 Mistakes Brands Make On Twitter
Twitter has great potential for social media marketing. It allows you to communicate information in bite-sized chunks that your followers can access wherever they are. It can be used to build anticipation,… Read More
Planning Ahead – How an Editorial Calendar Can Simplify Your Life
Whether it’s a blog, a podcast, a video channel, or something else, producing regular content is the key to maintaining brand visibility. And not just any content, but… Read More
Welcome To Sanditon – Making Viewers Part Of the Story
A couple of months ago, we posted about the popular webseries The Lizzie Bennet Diaries. It was an adaptation of Jane Austen’s Pride and Prejudice, told in a number of different… Read More
Arrested Development – How Netflix Went All Out With Content Promotion
From 2003-2006, the show Arrested Development aired on Fox. In that time, it garnered tremendous critical acclaim, a bevy of awards—and almost no ratings. It’s been suggested that one of the major… Read More
What % Of Your Marketing Budget Should Go To Inbound Marketing?
Marketing has always had something of a “luxury” reputation. That is, when times are tight, marketing is often the first department to go. Somehow, business owners seem to think they need everything… Read More
Setting Expectations For Your Inbound Marketing Plan
Congratulations! Your inbound marketing plan is up and running! Everyone’s told you that it’s the most effective way of driving traffic and increasing sales. So now your worries are over, right? You… Read More
It’s No Secret – The Fall And Rise Of J.C. Penney
J.C. Penney has been one of the most respected department stores in America for more than a century. But recently it went through some rebranding that threatened to jeopardize that. Hiring Apple’s… Read More
Tips For Direct Mail That Converts
Direct mail is useless if it doesn’t convert recipients into buyers. It wastes money, not to mention valuable natural resources, if customers aren’t being effectively reached. There are, however, a number of… Read More
Content Marketing Strategy: Getting Your Ducks In a Row
These days marketing people talk a lot about content marketing. There’s even a post on Wikipedia explaining content marketing as: . . . any marketing format that involves the creation and sharing… Read More