Though direct mail is one of the most effective forms of traditional advertising, the pieces you send out don’t have to be traditional in nature. By infusing your direct mail campaign with exciting ideas and content, you’ll surprise your readers and magnify their responses. Remember, because our culture is infused with technology, direct mail is more powerful today than it ever has been before. Today, you can capture attention simply by marketing on a medium that isn’t as inundated with competitive ads. However, employing a direct mail marketing strategy that’s boring and lifeless can actually drive consumers away. It’s vital to infuse life into your direct mail campaign to excite customers into doing business with you. Here are seven brilliant ideas to consider incorporating into your direct mail campaign: Read More