5 Side Benefits Of an Inbound Marketing Strategy
You know why you need an inbound marketing plan. It helps you drive traffic to your website and ultimately increase your sales. That’s… Read More
Smart Ways To Repurpose Content And Save Money
Content marketing for your blog or website requires lots of material. Like house cleaning, you’re barely finished with it when you have to start all over again. And since… Read More
5 Mind-Boggling Statistics About Direct Mail And What They Mean
It’s all about content marketing. From blogs to Facebook posts, all we hear about is how incredibly important it is for businesses to regularly create and promote compelling content. But what if that’s only half the story? Yes,… Read More
Inbound Marketing: Does It Really WORK? Looking At Results
Marketing blogs (like this one) are great for communicating ideas and suggestions for improving your marketing efforts. You can unearth all kinds of information about how to generate leads, cultivate leads and… Read More
Email Marketing Not Working? Improve Deliverability With These Tips
Just like physical mail, email marketing isn’t an exact science. You (or your client) can set up the double opt-in; you can segment the lists, draft the emails… Read More
How’s That Social Media Thing Working Out For You?
Despite all the hoopla about social media and how it’s changing the face of business, forbes.com reported that there’s a big difference between talk and practice. Of the… Read More
Zombies And Direct Mail
There are a couple of things in this world that are just really hard to kill: zombies and direct mail. But unless you’re in the entertainment industry, only one of them can… Read More
Integrating Sales And Marketing: What Does That Really Look Like?
Businesses know that if they’re going to be successful, their sales and marketing efforts need to be integrated: they need to work together. Too often, however, it seems as if they are… Read More
The Price Is … Right? Why You Shouldn’t Be Afraid To Address Pricing In Your Marketing Efforts
The television game show The Price is Right has been on the air in various iterations since 1956. Millions of people have watched studio contestants as they are invited to “Come on… Read More
The Sharknado Effect – Social Media As the New Ratings System
As technology progresses, television ratings are becoming increasingly difficult to measure. With so many different options for how to view your programming, fewer people are watching things live as they air. They… Read More